About

I've spent my entire life driven by curiosity about how things work — countless hours taking things apart and trying (often successfully) to put them back together. A decade of that exploration happened professionally in the bicycle industry, where I discovered something that has shaped everything since: our tools don't just serve us, they shape our experiences, and they can either elevate or diminish what matters most.

Behind every mechanical system lies a human story. A perfectly tuned derailleur isn't about smooth shifting; it's about preserving someone's morning ritual, their escape after a hard day, their connection to the world. That understanding became the foundation for how I approach every design challenge.

Today, as a Creative Director, I bring that same curiosity-driven problem-solving to product. I'm a deep generalist who moves between strategy and execution to ship user-centered work that delivers real business results. Taking apart complex systems, mechanical or digital, taught me to lead teams through ambiguity, drive innovation, and partner closely with engineering to build exceptional things.

My process has always been the same: think, find the idea, make it real with the best tools available. What's different now is the tools. We're at an inflection point where design, code, and AI are collapsing into a single fast loop, and the distance between an idea and a working product is shrinking by the week. I build that way now — code-first prototypes, minimal handoff, higher fidelity, faster.

I'm drawn to the problems that don't have answers yet. The best technology doesn't just function well; it changes how people live, work, and connect. I want to keep building at that edge.